Avi Goldfarb

University of Toronto/Professor of Marketing

2025 Salary

$471,761

Total compensation $471,887, including $126 in taxable benefits.

Source: Ontario’s Public Sector Salary Disclosure — names paid $100,000 or more that year. How we build this · Report an error on this page

At a Glance
2025

Employer Rank

#45

University of Toronto

Years on List

2003–2025

Peak Salary

$471,761

2025

Full 2025 roster at University of Toronto →·See where $471,761 ranks →

Total Compensation History

Total compensation, 2003–2025. Axis starts at $100,000, the Sunshine List disclosure threshold.

Full History
2003–2025

$143,750 in 2003 is worth about $229,608 in 2025 dollars.

Full salary history, by year
Year	Employer	Position	Salary	Benefits	Total
2025	University Of Toronto	Professor of MarketingUniversity Of Toronto	$471,761Benefits $126Total $471,887	$126	$471,887
2024	University Of Toronto	Professor of MarketingUniversity Of Toronto	$407,493Benefits $129Total $407,622	$129	$407,622
2023	University Of Toronto	Professor of MarketingUniversity Of Toronto	$414,697Benefits $1,129Total $415,826	$1,129	$415,826
2022	University Of Toronto	Professor of MarketingUniversity Of Toronto	$426,752Benefits $3,698Total $430,450	$3,698	$430,450
2021	University Of Toronto	Professor of MarketingUniversity Of Toronto	$391,197Benefits $5,550Total $396,747	$5,550	$396,747
2020	University Of Toronto	Professor of MarketingUniversity Of Toronto	$385,286Benefits $2,623Total $387,909	$2,623	$387,909
2019	University Of Toronto	Professor of MarketingUniversity Of Toronto	$379,185Benefits $2,519Total $381,704	$2,519	$381,704
2018	University of Toronto	Professor of MarketingUniversity of Toronto	$366,620Benefits $2,663Total $369,283	$2,663	$369,283
2017	University of Toronto	Professor of MarketingUniversity of Toronto	$354,620Benefits $2,824Total $357,444	$2,824	$357,444
2016	University of Toronto	Professor of MarketingUniversity of Toronto	$303,259Benefits $260Total $303,519	$260	$303,519
2015	University of Toronto	Professor Of MarketingUniversity of Toronto	$325,772Benefits $3,163Total $328,935	$3,163	$328,935
2014	University of Toronto	Professor of MarketingUniversity of Toronto	$328,467Benefits $5,618Total $334,085	$5,618	$334,085
2013	University of Toronto	Professor of MarketingUniversity of Toronto	$298,808Benefits $5,460Total $304,268	$5,460	$304,268
2012	University of Toronto	Professor of MarketingUniversity of Toronto	$253,821Benefits $7,742Total $261,563	$7,742	$261,563
2011	University of Toronto	Professor of MarketingUniversity of Toronto	$229,591Benefits $7,952Total $237,543	$7,952	$237,543
2010	University of Toronto	Professor of MarketingUniversity of Toronto	$220,091Benefits $3,655Total $223,746	$3,655	$223,746
2009	University of Toronto	Professor of MarketingUniversity of Toronto	$222,787Benefits $283Total $223,070	$283	$223,070
2008	University of Toronto	Professor, MarketingUniversity of Toronto	$185,915Benefits $283Total $186,198	$283	$186,198
2007	University of Toronto	Professor, MarketingUniversity of Toronto	$158,436Benefits $25,443Total $183,879	$25,443	$183,879
2006	University of Toronto	Professor of MarketingUniversity of Toronto	$173,659Benefits $299Total $173,958	$299	$173,958
2005	University of Toronto	Professor, MarketingUniversity of Toronto	$163,901Benefits $332Total $164,233	$332	$164,233
2004	University of Toronto	Professor, MarketingUniversity of Toronto	$157,531Benefits $349Total $157,880	$349	$157,880
2003	University of Toronto	Professor, MarketingUniversity of Toronto	$143,750Benefits $348Total $144,098	$348	$144,098

Take-Home Pay
(After Tax) · 2025 estimate

In 2025, Avi Goldfarb's $471,761 salary works out to roughly $259,185 after income tax, CPP and EI — an all-in deduction rate of about 45.1%. At University of Toronto, 7,392 people made the 2025 list with a median salary of $147,726; Avi Goldfarb's total compensation of $471,887 ranked #45. Members of OMERS, OTPP, HOOPP or OPTrust typically take home another 7–10% less after pension contributions, which this estimate leaves out.

Estimated net pay: ~$259,185
Effective income-tax rate (excl. CPP/EI): ~43.9%
CPP + EI contributions: ~$5,507
All-in deduction rate (incl. CPP/EI): ~45.1%
vs. 2025 Professor of Marketing median: +3%

Where does $471,761 rank on the Sunshine List? →

Estimate only: 2025 federal and Ontario rates, basic personal amounts, Canada employment amount and CPP/EI credits; single, employment income only, salary treated as full-year income. Ignores pension contributions (OMERS, HOOPP, OTPP, OPTrust and similar plans lower actual take-home), union dues, RRSPs and benefits.

Also at University of Toronto
2025

Also at University of Toronto, 2025
#	Name	Position	Salary	Total
1	Alan Aspuru-Guzik	Professor of Chemistry and Computer Science	$649,993	$684,041
2	Brian Golden	Professor of Strategic Management	$616,607	$616,858
3	Mikhail Simutin	Associate Professor of Finance	$593,667	$603,115
4	David Goldreich	Professor of Finance	$601,972	$602,270
5	Theodore Brown	Professor, Obstetrics and Gynaecology	$598,159	$598,224
6	William Strange	Professor of Economic Analysis and Policy	$596,033	$596,242
7	Meric Gertler	Professor of Geography and Planning	$555,450	$588,914
8	Wei-Yi (Scott) Liao	Professor of Accounting	$573,981	$576,190
9	Dilip Soman	Professor of Marketing	$575,404	$575,529
10	Partha Sarat Mohanram	Professor of Accounting	$573,196	$573,321