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Elizabeth Potter

Tourism Industry Association of Ontario/President and Chief Executive Officer

2014 Salary — last year on the list

$139,214

Total compensation $150,229, including $11,015 in taxable benefits.

Source: Ontario’s Public Sector Salary Disclosure — names paid $100,000 or more that year. How we build this · Report an error on this page

At a Glance
2014

Employer Rank

#1

Tourism Industry Association of Ontario

Years on List

4

2011–2014

Peak Salary

$139,214

2014

Full 2014 roster at Tourism Industry Association of Ontario →·See where $139,214 ranks →

Total Compensation History

Total compensation by yearLine chart of 4 yearly values of total compensation, from $113,600 in 2011 to $150,229 in 2014.$100K$120K$140K$160K2011201220132014
Total compensation, 2011–2014. Axis starts at $100,000, the Sunshine List disclosure threshold.

Full History
2011–2014

$110,000 in 2011 is worth about $150,642 in 2025 dollars.

Full salary history, by year
YearPositionSalary
2014President and Chief Executive OfficerTourism Industry Association of Ontario$139,214Benefits $11,015Total $150,229
2013President & Chief Executive OfficerTourism Industry Association of Ontario$132,477Benefits $12,875Total $145,352
2012President & Chief Executive OfficerTourism Industry Association of Ontario$115,500Benefits $6,000Total $121,500
2011PresidentTourism Industry Association of Ontario$110,000Benefits $3,600Total $113,600

On the List
2014

Elizabeth Potter's $139,214 salary was about 48% below the 2014 province-wide median of $270,000 for President and Chief Executive Officer. Elizabeth Potter was the only person Tourism Industry Association of Ontario disclosed in 2014, paid $139,214. 111,655 salaries were disclosed on the 2014 Sunshine List, which covers pay of $100,000 or more. Elizabeth Potter has appeared on the Sunshine List at Tourism Industry Association of Ontario 4 times, 2011–2014.